Privacy Policy
Privacy Policy
Last updated: 4 August 2025
Bellaliss is responsible for this store and website, including all information, content, features, tools, products, and related services, with the aim of providing you, our customer, with a personalised shopping experience (the “Services”). Bellaliss is powered by Shopify technology, which enables us to make the Services available to you.
This Privacy Policy describes how we collect, use, and share your personal information when you visit, use, make a purchase, or engage in any transaction through the Services, or when you otherwise communicate with us. In the event of a conflict between our Terms & Conditions and this Privacy Policy, this Privacy Policy shall prevail in relation to the collection, processing, and sharing of your personal information.
Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understood how your information is collected, used, and shared as described herein.
Personal Information We Collect or Process
When we use the term “personal information”, we mean data that identifies, relates to, or could reasonably be linked with you or another individual. Personal information does not include anonymised or de-identified data that cannot reasonably be used to identify you.
We may collect or process the following categories of personal information, including inferences drawn from such data, depending on how you interact with the Services, your place of residence, and as permitted or required by applicable law:
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Contact details: name, address, billing address, shipping address, telephone number, and email.
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Financial information: credit/debit card numbers, bank account details, transaction data, payment method, receipts, and other related details.
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Account information: username, password, security questions, preferences, and settings.
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Transaction details: items viewed, added to cart, added to wish list, purchased, returned, exchanged, or cancelled, including your order history.
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Communications with us: information you provide when contacting customer support or otherwise communicating with us.
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Device information: device, browser, network details, IP address, or other unique identifiers.
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Usage information: details of your interaction with the Services, including when and how you access or browse them.
Sources of Personal Information
We may collect personal information in the following ways:
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Directly from you, when you create an account, use the Services, or otherwise provide your details.
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Automatically, via your device when you use our Services, including through cookies or similar technologies.
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From service providers, engaged to provide IT, payment processing, logistics, analytics, or customer support services.
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From partners or third parties, as part of joint operations or marketing activities.
How We Use Your Personal Information
Depending on how you interact with us and which Services you use, we may process your personal information for the following purposes:
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To provide, personalise, and improve the Services: including fulfilling orders, processing payments, remembering preferences, managing your account, shipping, handling returns/exchanges, and offering product recommendations.
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Marketing and advertising: sending promotional emails, SMS messages, and displaying targeted online ads based on your activity.
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Security and fraud prevention: authenticating accounts, securing payments, detecting suspicious activity, and protecting the safety of our Services.
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Customer communications: providing support, responding to enquiries, and maintaining our business relationship with you.
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Legal compliance: to meet applicable legal obligations, respond to lawful requests from authorities, and enforce our Terms & Conditions.
How We Share Your Personal Information
We may share your personal information in the following circumstances:
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With Shopify, service providers, manufacturers, logistics companies, and partners acting on our behalf.
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With business and marketing partners, including personalised advertising providers.
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With your consent, for example, when you request integrations or use third-party tools.
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With affiliates and group companies.
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In business transactions, such as mergers, acquisitions, restructurings, or insolvency.
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For legal and compliance purposes, such as subpoenas or regulatory requirements.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your interactions with our website to provide and enhance the Services. Your information may also be transmitted to Shopify and its third-party partners in other countries.
Shopify may independently process your personal data in connection with its advanced features and may be responsible for responding to your rights requests under applicable law.
For more details, please review the Shopify Consumer Privacy Policy.
Third-Party Sites & Links
The Services may contain links to third-party websites. We are not responsible for the privacy or security practices of such external sites. Any data you share with them will be subject to their own privacy policies.
Children’s Information
Our Services are not intended for children. We do not knowingly collect personal information from individuals under the age of 16. If we become aware that such data has been provided, we will take steps to delete it.
Security & Data Retention
We implement appropriate security measures to protect your information. However, no system is completely secure, and transmissions may not always be safe.
We retain your personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements.
Your Rights & Choices
Depending on your location, you may have the following rights:
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Right of access – request access to the data we hold about you.
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Right to deletion – request that we delete your personal information.
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Right to correction – request corrections to inaccurate data.
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Right to portability – request a copy of your data in a portable format.
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Right to opt out of marketing communications – unsubscribe from promotional emails or messages.
You may exercise these rights by contacting us directly. We may require identity verification before processing requests.
Complaints
If you wish to make a complaint about how we process your data, please contact us first. You may also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) or your local data protection authority.
International Data Transfers
Your information may be transferred, stored, and processed outside your country of residence. Where required, we will rely on recognised transfer mechanisms such as Standard Contractual Clauses (SCCs) or equivalent safeguards.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons. Updated versions will be published here with the revised “Last updated” date.
Contact Us
For any questions about this Privacy Policy or your personal data rights, please contact us:
📧 contact@bellaliss.com
📞 +44 20 7946 0321
📍 112 Miller Street, London, EC1A 1BB, United Kingdom
Business Name: Bellaliss
Company Number: 04801582